Everyone's adopting AI.
Few are leading with it.
Advisory for CEOs and senior leaders who want AI to sharpen your judgement, not just your speed.
Google Cloud & Microsoft certified in AI · 20+ years operating leadership at scale
What the work actually is.
If you're a senior leader, you'll work with me directly. I'll help you lead your organisation's AI agenda with the clarity, confidence and judgement your position actually demands. Not a generic framework bolted on afterwards.
No matter where your organisation is on its AI journey (whether you're still figuring out where to start, already using tools that aren't quite landing, or ready to move from efficiency to genuine capability), I'll help you understand what you're actually dealing with, identify the highest-leverage moves, and build the leadership foundation to see them through.
If you've been frustrated by AI programmes that don't map to how leadership actually works (the ones that talk tools when you need judgement, or talk strategy when you need something that fits inside your real week), that's exactly why this exists. Built on operational reality. Designed around your specific context, not a standard syllabus.
What changes
Three things that shift when you have the right AI leadership.
Not tools. Not frameworks. The way you think about AI, the way you lead it, and the edge you build as a result.
Clarity
On what AI actually demands of your leadership. Not the hype, not the fear. A grounded picture of where you are and what needs to happen next.
Confidence
To act decisively when others are paralysed. To make the call, defend the position, and lead your organisation's AI agenda without deferring to vendors.
Edge
The judgement your peers aren't yet equipped to make. Built on operational reality, not theory, because you're accountable for how this actually lands.
Specifically, you will
Know which AI decisions carry real risk, and which don't
Understand where your organisation actually sits on the adoption journey
Lead your AI agenda without being dependent on vendors to interpret it for you
Make the judgement calls that only you can make, with confidence
Build internal credibility to shape how AI gets adopted across your organisation
Move your people toward multiplication: expanded capability, not just faster tasks
How does it work?
This is a personal engagement. No off-the-shelf programmes. We start with a diagnostic conversation to understand your context, then work together in the way that fits where you actually are.
- Work with Martin directly on your specific AI leadership context
- Advisory, group sessions, training, or consultancy projects, matched to where you are, not a fixed programme
- Meet on a regular cadence that reflects the scope and pace you need
Plus
- Access to The Multiply Method, the diagnostic framework behind all the work
- Practical tools, prompts, and frameworks built around your organisation's real decisions
- Clear next steps after every session. Not a report that sits on a shelf.
It all starts with a conversation. The discovery session is a working call, not a pitch. You'll leave with something useful whether we work together or not.
Who this is for
Five situations where this work lands hardest.
Senior leaders working with The AI Leader Lab are at every stage of the AI adoption journey. What they share is accountability, and the conviction that AI should multiply their people, not replace them.
Getting started
The board is asking about AI. Teams are curious. You know you need to move, but there's no clear direction, no governance, and no confident first step.
Tools aren't landing
You've given people licences. Some tasks are faster. But the business isn't really feeling it. Roles haven't changed. Work is the same, just done slightly quicker.
Wrong kind of movement
AI is being discussed mainly as a way to cut costs or reduce headcount. You want something different. AI that builds capability, not one that quietly erodes it.
Ready to multiply
You want AI to expand what your people can actually do. Not just efficiency. Qualitatively different work. Stronger judgement. Broader roles. That's the direction you want to move in.
Personal accountability
You're the one responsible for how this lands. You want sharper thinking on what to build, what to buy, and what to wait out, without relying on vendors to frame the question.
The first step is a conversation. No pitch. Just clarity.
Martin Wheatley
CIMA Qualified · Managing Director, Rawson Ellis
20+ years leading operations in insurance broking and financial services. Teams of 150–200 people.
I've designed target operating models, delivered large-scale transformation programmes, and been a Certified Person for client money handling up to £1.5 billion in annual cash flows. The through-line across all of it: getting leaders to think clearly about what needs to change, and in what order.
The AI Leader Lab is the result of that work. The frameworks are built on operational reality. The diagnostic is the starting point. The goal is observable change in how AI lands inside an organisation, not another set of recommendations that sit on a shelf.
The certifications.
Domain-certified, not just AI-curious. The badges that back the frameworks.
Most AI advice is built for technologists.
This is built for leaders.
Practical thinking on AI, leadership, and the decisions that define how you lead. No theory. No fluff.
Browse the blog
Leave with something useful, whether we work together or not.
Book a discovery session
Not a pitch. A working session. We'll look at your specific AI leadership context, and you'll leave with clarity regardless of where it goes next.
Free · 30 min · Video call · No prep required
30 minutes
Focused on your situation
You leave with something useful
Whether we work together or not